User experience when browsing a website has become an essential aspect for businesses and brands , especially for those that want to make the most of the global and almost infinite market that the Internet represents.
When we think about how to improve navigability, captivate users and guarantee truly pleasant experiences when visiting a certain website, WPO emerges as the answer and the master move.
Do you know what this element is all about? Do you central african republic email list 14147 contact leads understand how it can help you? Read on to find out!
What is WPO, really?
Web Performance Optimization . Yes, that is the meaning of WPO.
But don't think you already know everything about this topic! We are just getting started, as it is a complex, strategic, in-depth and multi-faceted aspect that favours business objectives and brand positioning.
Although it is a term of just 3 words, WPO covers a wide range of techniques that allow you to reduce or eliminate all those obstacles and frictions that affect the user experience when browsing a website .
To “illustrate” the essence and characteristics of this strategic and technical practice, let us take as a reference the most common example that can exist: that of the pages created and managed by WordPress , the lord and master of the CMS, which covers more than 60% of this market.
Thanks to WPO techniques, it is possible to optimize the speed and the templates and layouts of a website "sponsored" by this Content Management System.
To better understand the scope and importance of this element, let's take a concrete look at its main advantages.
Let's go!
What are the advantages of a WPO strategy?
As you already know, WPO significantly improves the experience on the page and makes it much more efficient and attractive , becoming a true source of growth, positioning and generation of business opportunities.
Without further ado, here is a list of specific and valuable benefits that can be gained from applying web performance optimization techniques and practices.
Better web positioning
It is more than clear that the main focus of the WPO is Page Speed , which is the same as the loading speed of a website.
It is of no use for your website to have attractive content and be visually friendly if its loading time is very long, one of the biggest annoyances that the user can experience.
