In the fast-paced world of B2B scale-ups and start-ups, there’s one platform that stands uk whatsapp numbers out as a game-changer for communication and brand building: LinkedIn. If I were leading the marketing efforts at a B2B startup today, LinkedIn would be our primary “PR” channel.
Here’s why:
1. Leverage Your Team’s Insights
Imagine this: the founder(s) and key leaders – from marketing to sales to customer success – share content on LinkedIn 3-5 times a week. These aren’t just polished corporate updates. Instead, they’re raw, insightful posts directly from the frontlines of your business. Your founders and key leaders have thousands of followers and contacts on LinkedIn that will be seeing your content on their feed.
They’re sharing what they’re learning from customers, reflecting on pain points, and offering practical advice relevant to the daily lives of the people they’re trying to serve. This kind of content isn’t just valuable – it’s authentic. And in a world where authenticity can set you apart, it’s exactly what your audience craves.
2. Turn Internal Communications into Public Content
One common objection I hear is, “We don’t have the time to write.” But let’s be honest – those same leaders are already writing daily. They contribute to Slack conversations, draft emails, update internal Wikis, and collaborate on Google Docs. The key is repurposing these internal communications into LinkedIn posts.
