Understanding current email marketing design trends is paramount for professionals looking to captivate audiences and drive conversions. To shed light on the most impactful trends that will shape your email design this year, we turned to industry experts for their thoughts and predictions.
From innovative australia business fax list visuals to interactive features, the realm of email design is ripe with possibilities. In this article, we’ll dive into the emerging trends that will capture subscriber attention in 2024, offering a roadmap for marketers to navigate the current email marketing landscape.
From the experts: Email design trends for 2024
Join us as we explore what’s new in email design, guided by the experience and foresight of the leading voices in the field. Through their perspectives, we’ll uncover the strategies and approaches that will redefine how brands connect with their audiences in the inbox.
1. Prioritize UX
Veljko Ristic
Veljko Ristic
Marketing Manager, Mailtrap
“The biggest design trend in email marketing will be a strong focus on UX and it is likely to influence every aspect of email design. From the email subject line and preheader to the choice of template, fonts and CTAs , email marketing design will be geared towards nudging users to engage more with emails.
