Email Marketing
A highly customized method of building customer relations is email marketing. It includes:
Welcome Series: A series of emails used to connect new subscribers with the company, foster trust, and showcase special features.
Newsletters: Continuous updates that convey business news, exclusive deals, or insightful information relevant to the audience.
Segmentation and Targeting: Email lists can be grouped according to demographics, past purchases, or activity to deliver customized messages. This process is known as segmentation and targeting.
Behavioural Trigger Emails: Automated emails that are triggered by customer actions, such as reminders for abandoned carts or campaigns to re-engage inactive users, are known as behavioural trigger emails.
A/B Testing: Testing different email versions to increase open, click-through and conversion rates is known as A/B testing.
Pay-Per-Click (PPC) Advertising
PPC advertising includes paying for clicks on advertisements, frequently via social media or search engines. Key elements of PPC include:
