Kuhi ʻia ka mākeke PR honua e ʻoi aku ma mua o $ 133 biliona ʻIkepili Helu telegram Active ma ka makahiki 2027. Ke lilo nei ia i PR marketing ka mea hoʻoikaika ma hope o ka kūleʻa o ka brand i kahi honua kahi i hoʻokumu ʻia ai nā manaʻo i ka millisecond.
ʻO ka hoʻokele waiwai o ka pilina o ka lehulehu he mea waiwai nui ia e hiki ke hoʻolōʻihi i kāu kūleʻa i kāu mākeke pahuhopu.
No laila, e noho pū me mākou i ko mākou luʻu ʻana i ka manaʻo o ka pilina o ka lehulehu ma ka honua ʻoihana a me ke kālepa. E haʻi aku mākou iā ʻoe i nā mea āpau e pono ai ʻoe e ʻike e pili ana i nā pilina lehulehu me nā ʻano, nā pōmaikaʻi, nā ala PR maʻamau, a me nā mea hou aku.
He aha ka Public Relations ma Marketing?
He aha ka Public Relations ma Marketing?
ʻO Publiс Relations ka hoʻolālā kamaʻilio ʻana o kahi hui me ka lehulehu, media, nā mea kūʻai / limahana, a me nā mea hoʻopukapuka. Aia ia i nā hana a pau i hoʻolālā ʻia e hoʻolālā i ka inoa maikaʻi a me ka maikaʻi no ka hui.
Hoʻopili kēia i ke kākau ʻana i nā nūpepa paʻi, ka hoʻonohonoho ʻana i nā hanana, ka noho ʻana o ka media social, nā kamaʻilio crisis, a me ka hoʻokumu ʻana i nā pilina me nā mea hoʻomohala.
Ma kahi o 60% o ka poʻe loea PR e manaʻoʻiʻo i ka pilina o ka lehulehu ma ke kūʻai aku a me ka hoʻolaha ʻana ke ʻano i ka wā e hiki mai ana. Hoʻopili like ʻo PR a me ke kālepa ʻana me kekahi i ka wā e hālāwai ai i kāu mau pahuhopu ʻoihana.
ʻO nā kumu 10 kiʻekiʻe no ke aha he mea nui ka pilina o ka lehulehu ma ke kūʻai aku ʻana no nā Brands?
ʻO nā kumu 10 kiʻekiʻe no ke aha he mea nui ka pilina o ka lehulehu ma ke kūʻai aku ʻana no nā Brands?
Kōkua nā hoʻolālā Public Relations (PR) i ka hōʻoia ʻana i kahi kiʻi lehulehu o kāu hōʻailona. Hāʻawi lākou i ka nui o nā pōmaikaʻi e kōkua pololei i ka ulu ʻana o kahi brand. Eia ke kumu e pono ai ka PR no nā hōʻailona:
1. E hana i kahi ʻano hōʻailona like ʻole
Kūleʻa ʻo PR i ka wehewehe ʻana a me ke kamaʻilio ʻana i kahi ʻike kūlike ma nā ala kamaʻilio āpau. Hoʻomaopopo kēia i kā lākou mau waiwai, memo, a me nā kiʻi ʻike i ko lākou poʻe ʻike.
2. Hoʻolaha Media Positive
ʻO ka pilina o ka lehulehu ma ke kūʻai aku e kōkua i nā brand e loaʻa i ka paʻi paʻi maikaʻi. Hoʻohana lākou i nā hoʻolaha paʻi, media pitching, a i ʻole nā hui hoʻolālā no ia kumu. Hāʻawi kēia hōʻike i ka ʻike maka a me ka hilinaʻi me nā mea kūʻai aku.
