This encourages the customer to return to the product page and increases the chances of a purchase. S

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rifattryout1.1
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This encourages the customer to return to the product page and increases the chances of a purchase. S

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This approach allows customers to better visualize how the product meets their needs. Using Personalization to Increase Conversion Personalization allows you to make interaction with the buyer more individual, which increases the chances of a purchase. In marketplaces, personalized recommendations help build long-term relationships with customers. Recommender systems Marketplaces use special algorithms that analyze buyers' actions and offer products based on their interests and purchase history. For example, buyers who often search for eco-products will receive offers in this category. This approach helps increase customer loyalty, because they see products that match their preferences. Targeted advertising Based on preliminary searches and behavior on the platform, marketplaces create personalized advertising campaigns. A buyer who has viewed a certain product is more likely to see similar advertising or offers with discounts on it.



Suggestions based on previous customer db center uk experience Purchase history and wish lists allow marketplaces to make more accurate recommendations. For example, a customer who recently purchased home goods may be offered accessories in the same style. This not only improves the shopping experience, but also shows the customer that their interests are taken into account, which helps to increase loyalty. Optimizing content to attract buyers' attention To make your product stand out among thousands of others on the marketplace, it is important to optimize the content correctly. Here are some key tips: SEO for Marketplaces Research and use relevant keywords to help your product appear in search queries.

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For example, on Etsy, the words “handmade” or “eco-friendly” will improve the visibility of your product in the relevant categories. Attractive headlines The headline should be eye-catching and informative. For example, instead of “vase,” it’s better to write “handmade vase made of eco-materials.” This will help buyers immediately understand what makes your product different and why it’s worth paying attention to. Product Descriptions with Emotional Focus Add emotion to your description to create a connection with your buyer. Tell them how the product can improve their lives or evoke positive emotions. For example: “This soft throw will add coziness to your evenings and will be the perfect companion for relaxing.” High-quality images High-quality photos from different angles, as well as product details, increase trust in the product.
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