And I can tell you from experience that longer content tends to rank better in search engines.
For example, one keyword that we rank #1 for is: "Mobile SEO". This is a very competitive keyword.
They compete with authoritative sites like Yoast and even Google!
Google SERP – Mobile SEO
That's why I made sure my page db center.uk covers EVERYTHING you could ever want to know about optimizing your site for mobile.
In fact, my content is 4,330 words in total.
Content word count
Of course, there are cases where long-form content doesn’t make sense (like an ecommerce category page). But if you can publish long-form content, you should.
Finally, add your keyword 2-3 times on the page.
This isn't keyword stuffing or anything like that. Instead, when you add relevant terms to your page, you're telling Google:
"This page is about this search query!".
This can help you get a nice boost in your rankings. For example, I recently wanted to improve my rankings for the keyword "squeeze page", so I included that term in a few places on my page where it made sense.
"Squeeze Page" keyword sprinkling
A really simple method to increase your rankings.
Which brings us to the second step…
Monitor your technical SEO
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