This trend comes from movements that active phone number list advocate for social justice, equality, and fair representation.
Example: Nike’s featured Colin Kaepernick, an advocate for racial justice, in its “Believe in Something” campaign. People saw this as a bold statement supporting social change. Even though it was controversial, the campaign reinforced Nike’s brand identity and attracted customers who value brands with social consciousness.
Data privacy and security legislation
Governments worldwide are establishing regulations to protect consumers’ data privacy. These include the GDPR in the EU and the CCPA in California.
Example: Apple is a champion of data privacy. It emphasizes this in its marketing campaigns. In its “Privacy, That’s iPhone” campaign, it highlights Apple’s privacy features (e.g., iOS 15 Mail Privacy Protection, Hide My Email) and educates customers about the ways it protects their data.
