Starting a company blog will benefit your business in a variety of ways. Include blog posts as part of your content marketing strategy this upcoming year and discover all of its advantages for yourself. If you don’t have the phone lookup philippines bandwidth to be a consistent blogger, we can help!Search engine optimization (SEO) success is often measured with key performance indicators (KPIs). Even if you’re an eCommerce or marketplace platform, where performance is mostly tied to revenue and conversions, you must measure how much revenue and conversions are coming from your SEO efforts. Most of our clients have and maintain traditional websites and when they engage Digital C4 for SEO assistance they often ask how will we measure our program success? If that success isn’t a “sale” or “revenue” then what are we measuring?
The answer is KPI metrics that indicate SEO success. Here are some we keep an eye on.
This is the big one. Organic traffic (“organic sessions” in Google Analytics) is the traffic coming from searches in search engines and that’s the traffic that we can mostly affect with sound SEO strategies. Organic session improvements can be the result of increased traffic from keywords garnering searches or from brand searches conducted at Google, Bing, and other search engines.
As we work to improve the keywords ranking on your site organic traffic from these keywords will increase. You might notice if you check out what keywords you currently rank for, in Google Search Console, that most of them are brand related (your company name or variations of it, product names, etc.). So, while SEO is important for positioning your site for non-brand related searches, SEO and other marketing efforts can help extend your brand’s awareness and will improve organic traffic through branded search terms as well.
