How to identify qualified leads on LinkedIn?
Today, LinkedIn has over 600 million members and is recognized as the largest professional network in the world, so you can imagine the number of leads and potential clients you'll find there.
You can also communicate with them through LinkedIn and rate them based on your goals and sales funnel.
A study by HubSpot indicates that LinkedIn is 277% more effective than other social networks for capturing and qualifying leads. This is mainly due to the fact that it is a business-oriented platform.
LinkedIn has some of its own tools that will help you in this process of capturing and qualifying leads; below we tell you a little about the most popular ones.
It is focused on sales and allows you to gain the trust of users through interactions. In addition, it is based on stored data for each user, which will allow you to know if they are directly MQL or SQL and, based on outlook email lists them, the specific actions for each stage of the funnel.
LinkedIn Lead Builder
It's like a sub-area of the sales navigator where you can create lists and segment each member, either demographically or geographically. On the other hand, you can obtain relevant data so that you can establish interactions that are beneficial for your brand.
LinkedIn Ads
Just like ads or paid advertising on other social networks, with this tool you can create ads for a specific audience, ensuring that your investment is not diluted in a sea of people, but is visible to the users who really interest you.
LinkedIn Gen Forms
It allows you to create forms to capture leads and potential clients, helping you build a database specifically of LinkedIn members and separate them into sales-qualified and marketing-qualified ones.
These 4 tools are specific to LinkedIn as a platform; however, if you use other media or other strategies in your Inbound Marketing process, you can still adapt them to this social network.
The important thing is to keep in mind that here you have an important niche of professionals who can be ideal prospects for the growth of your company.
