Keep in mind that competition is brutal, which is why it is important to learn how to define a brand.
In these bizarre times, it is more important than ever to work on our personal brand.
That's how it is.
Even if we don't pay attention to it, it ends up having a life of its own. And while we're at it, we might as well make an effort to channel it.
Establishing a brand personality is not just about opening a few social media profiles and putting the best images on the web .
Look.
In the mini-course on strategic web design, I explain to my students why people who insist on taking a photo report (as if it were their first communion) to publish on their website will not see long-term results either .
It must go much further.
It is what your business conveys, what you communicate and what others perceive.
Your personal brand is what precedes you as a professional and you should apply it even to the structure of your website .
A few years ago, those who worked on their personal brand had a certain advantage in digital business. Now, those who don't work on it are left one step behind.
It is, let's say, your cover letter; dynamic, changing and that must be maintained day by day. That's why it's key.
Selling in the online world
Tell me, do you know her?
audrey-hepburn-brand-personality
I bet you a coffee that yes.
Even if you haven't seen any of his movies.
You know who he is and what he does.
So you can see that we are not inventing anything.
It's a dream personal brand.
An image, a gesture and your head automatically create a rela australia whatsapp number data ionship.
We – at the moment – do not aspire to this point. But we can do something to be recognized in our sector, generate more visits and gain authority .
And even more so in the online environment.
Selling through a screen is more complicated, it requires negotiation and sales closing techniques .
Selling face to face is not the same as selling through a website.
Things change.
Because we no longer see or interact with the person who is going to sell to us and that is why, as a business, we have to think about it a bit.
Be careful, the objectives do not change.
Nothing of the sort.
