Take a look at their post history. Do you like the phone number list style they use on their timeline? Have they made any controversial comments? Could linking this influencer profile to my brand image affect my brand image? If you still have questions after answering these questions, move on to the next profile.
Finally, have you taken a look at the engagement rate of the influencer you want to select for the campaign? It is important to keep in mind that just because these profiles have thousands of followers, that does not mean that there is a high level of interaction with the content they publish. Look, for example, at their frequency of publication, the number of likes and comments, and always keep in mind that followers on social networks can be bought very easily. Sometimes, not everything that glitters is gold.
How can I find the profile that best fits my brand?
Now is the time to get into social media. You can search for influencers using hashtags , looking at related profiles of other influencers that interest us, doing a search by location…
There are many factors you can take into account when searching for the perfect influencer for your brand , but once you have compiled a series of names, we recommend making a list noting down data such as the number of followers of each profile that interests you, the type of content they publish, where they live, how many social networks they are active on... all this information will help you make a better decision.
