There’s a good chance that your competitors are also using – and uae whatsapp number benefiting from–intent data. You might even assume that the results of their data insights are right there on their web pages, if you know what to look for. How do they order their product pages? Do you notice a certain theme in their content selection? What are their webinars about? All of these can give you an idea about their strategies so that you can react.
It’s also a good strategy to pick apart their mistakes. Maybe you notice that they have no case studies; your response could be to emphasize yours on the website and in your sales calls.
4. Prevent Customer Churn
Don’t forget that there are markets like B2B SaaS where the job of sales continues even after the customer makes a purchase. This is because software is often paid for on a monthly basis. To keep those subscriptions going, sales/customer support people need to track usage patterns.
But intent signals provide another means of watching for worrying patterns. When intent data shows that existing customers are searching for products that they already have – i.e. yours – it could mean that they are looking for another vendor. This is an opportunity to prevent churn by contacting the client and solving whatever issues they may have.
