Account Based Marketing is not a new concept for many professionals who work with B2B marketing. This is explained by the fact that many professionals who have adopted ABM in their routine have had surprising results in terms of budget and return on investment.
As we mentioned earlier, B2B customers are valuing personalized services more than ever, which makes Account Based Marketing the ideal strategy to meet these expectations. For those who are not yet familiar with ABM, it literally inverts the traditional marketing funnel.
Account Based Marketing focuses sales and gambling data morocco marketing resources on a specific group of accounts to then promote personalized campaigns with the aim of impacting people considered key players in the decision-making process in the B2B segment, such as those in management positions, for example.
Another important detail is that, in an ABM marketing campaign, all messages are produced in a way that corresponds to the specific needs and motivations related to the segment, which explains the high number of successful campaigns in the market.
In addition to receiving more qualified leads , companies that have implemented Account Based Marketing also report an 84% increase in reputation , a figure attributed to improved customer relationships. With this data, it is clear why adopting ABM in your B2B marketing strategy will increase the performance of your results.
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