Most users begin their research on their mobile device. Today, the vast majority of people have a smartphone, and they use it more for browsing the Internet than for making calls or communicating.
Therefore, it is essential that the landing page looks good on all devices . This is something phone number list that most landing page platforms include as standard.
However, if you want to improve your profitability, it is best to check whether the landing page platform you choose is capable of intuitively optimizing for devices. It does not make much sense to have to redesign your entire landing page.
The tool should allow you to design, create and publish a landing page quickly and safely, so the more work it saves you, the better.
4.- Possibility of use by multiple users
This option is often overlooked. However, depending on the size of your business, it is important to consider whether your team could work on your landing pages simultaneously and seamlessly.
Likewise, it's important to make sure that your work can be used repeatedly. That is, if one user has created a good landing page with the corporate colors, logo, and other elements, it would not be very useful if someone else had to create it again every time you have to design a new landing page.
5.-
Integrating pop-ups into the web
A good landing page platform should offer a large number of features that help improve conversion. One of them is the possibility of integrating pop-ups into the website , so that users who reach your site through Google search also have the opportunity to find your landing page and your offer.
In addition, other elements are really useful to improve the conversion rate of your landing pages. For example, countdown elements to generate urgency, animated calls to action, attractive typographic fonts , among others.
The secret to success is to offer users valuable content on your landing page that is also attractive and compelling.
6.- Integrate it with a CRM or email marketing program
You will save a lot of time and effort if you have a platform that allows you to automatically enter new contacts into your CRM or email marketing software.
Remember that the goal of the landing page is to generate leads. But once you've done that, your goal becomes to convert these leads into customers.
User segmentation is vitally important to effectively direct these leads towards your sales funnel once you have obtained their data.
Therefore, detecting which integrations the platform allows will ensure that you can begin to build an appropriate marketing and sales strategy.
7.- A/B Testing
Perform A/B tests on landings
Not all platforms have this functionality, but this will be very useful if your website has a lot of visitors and you want to get the most out of them.
Testing your landing page designs is the best way to determine the best way to attract your visitors.
One of the best platforms in this regard is MDirector, which, thanks to its ability to perform A/B tests , allows you to improve the conversion rate of your landing pages with real quantitative data.
This is the best way to gain insight into how your landing pages are performing and what elements you need to improve to achieve better performance.
Landing Optimizer, landing page generator and Email Marketing and Marketing Automation tool from MDirector
One of the best platforms for landing pages that you can use is MDirector. Landing Optimizer was created with the aim of covering the design and functionality needs of companies when it comes to creating landing pages, generating leads and improving conversions.
Easily create a landing page for each of your campaigns in just a few minutes. Thanks to its simplicity, any user can take advantage of all its features.
Plus, it offers you a 30-day free trial, giving you the chance to experiment with it.
If you want to increase your sales and drive lead traffic, you have to evaluate each of the alternatives. The important thing is that you can focus on creating a landing page that generates ad hoc results for all the needs you have.
To help you make this possible, try MDirector and Landing Optimizer, our easy-to-use and completely intuitive Landing Page Builder . Don't miss this opportunity!
