Nowadays, social platforms are one of the preferred channels to search for information precisely because users expect to find detailed information about you or your products.
Your job is to provide them with this by setting up a well-constructed profile, preferably combined with content marketing tactics managed by social media marketing experts .
In the case of companies in the B2B sector, the country email list preferred channel is definitely LinkedIn, which has become a means of finding business partners but also clients. If you are interested in learning more about this platform, read my updated and complete LinkedIn Guide , also with videos. You will find all the tricks to build your professional profile, expand your network of connections and make profitable deals.
Furthermore, through social media you can create sponsored campaigns . These are set up following very specific logics that allow you to reach your target audience, that is, those people who could be interested in your product or service.
This way you can keep track of every single euro of the budget you decide to invest. With respect to the progress of the campaigns you will see if it is appropriate to invest more or change the strategy along the way and before it is too late.
Today, one of the best performing strategies in the B2B world is account based marketing or ABM.
This method is based on the principle that companies are not “abstract” entities. In fact, the individuals who work within them are considered as valuable prospects.
In essence, it is about identifying specific prospects and building B2B marketing and sales strategies designed for individuals, maximizing the entire experience that your potential customer will have when approaching your company, from the content to the actual negotiation.
