More and more companies are choosing to implement an ABM strategy, but why? 87% of B2B marketing experts say that ABM outperforms other business initiatives in terms of ROI. To implement these types of initiatives, collaboration between marketing and sales departments is key. By working together, they can acquire high-quality customers, thus improving the company's business results.
Nowadays, it is crucial to understand what Account Based Marketing is dubai whatsapp number list and how it can increase your sales. In this article, we will explain the concept of ABM and assess whether your company is ready to adopt this strategy.
Don't feel like reading? Here's a summary of ABM marketing
Table of contents
1. What is ABM or Account Based Marketing ?
2. When to implement an ABM strategy?
3. B2B ABM Objectives
4. How to implement an ABM strategy?
5. Types of ABM strategies for B2B companies
5.1. One to Many Strategy
5.2. One to Few Strategy
5.3. One to One Strategy
6. Advantages of applying an ABM strategy
7. Tools to use ABM B2B marketing
8. When does ABM marketing not work?
8.1 A B2B ABM strategy requires marketing and sales alignment
8.2 Results are not measured or are measured incorrectly
8.3 Misdefining the target audience that the B2B strategy will focus on
8.4 B2B ABM strategy execution does not follow a clear structure
8.5 Searching for results too quickly
8.6 The content you offer is not relevant or does not provide enough value
1. What is ABM or Account Based Marketing ?
ABM or account-based marketing is a type of marketing strategy where we focus on specific accounts, allowing us to address the needs of each client individually , instead of trying to sell to a broad and diverse audience.
“Around 70% of B2B companies have dedicated part of their resources to developing programs based on Account Based Marketing .”
To better understand it, we must explain that it is a strategy that combines content, technology and commercial actions with the aim of making our products or services known to a high-value audience or highly defined segments of a commercial audience.
