Ebook : An ebook can cover a variety of topics, often from a more general or creative angle. In contrast, the white paper focuses on a specific issue, with a clear philippines whatsapp number free argumentative structure.
Case study : Case studies present concrete examples of success or application, often based on the experience of a client or project. The white paper, on the other hand, is based on global data and offers a broader reflection.
Concrete examples of using a white paper
Technology sector : A SaaS company might publish a white paper titled “How to Optimize Your Project Management with Artificial Intelligence ,” aimed at managers and project managers.
Medical sector : A pharmaceutical laboratory could create a white paper on "Recent advances in the treatment of chronic diseases" , aimed at informing health professionals.
Marketing and communication : A digital agency can offer a white paper on "The most effective SEO strategies for 2025" , to attract prospects interested in their services.
2. Why use a white paper in marketing?
2.1 Strengthen the authority and credibility of the company
A white paper is a powerful tool to demonstrate your company’s expertise in a specific field. By providing in-depth analysis, concrete solutions, and reliable information, you position your brand as a thought leader.
This credibility helps build trust with your audience, especially in B2B or technical sectors, where purchasing decisions are often based on the perception of authority.
2.2 Generate qualified leads
White papers are also important for lead generation. By offering rich, exclusive content, you encourage prospects to provide their contact information in exchange for this document.
This approach allows you to collect information about users who are genuinely interested in your products or services, making it easier for your sales teams to target and qualify leads.
