And what are the objectives of copy in digital marketing? The results that we want to achieve through advertising materials can be many, but they are always strictly linked to triggering a specific action from the user, first and foremost a purchase.
Anyone who deals with copywriting, therefore, must be a salesperson, insofar as, through the use of the correct written words, they can persuade the client/user to take an action: buy or even respond to a call to action aimed at a possible future sale, through the acquisition of a lead or, better still, a prospect.
In short, a copywriter is a salesperson, with good phone number list marketing skills, and also a wordsmith, a creative person. A copywriter is a creative writer who works with the goal of selling.
What is not copywriting?
What is not copywriting?
Well, we already understand what copywriting is in digital marketing, but what is it not? Therefore, copywriting is not an art to the extent that the writing of advertising texts does not convey its own interiority and the objective to be achieved, it is not just about communicating and arousing emotions.
The text must promote a brand and must convey, through words, specific characteristics such as capturing the attention of users and triggering emotions that make them remember it later, when they make a purchase or, in any case, take action in favor of the brand.
Copywriting is often referred to as an art due to the dose of creativity that this work requires: you cannot be a copywriter without being creative, without knowing how to play with words, with their meanings, with rhetorical figures, without knowing how to awaken in other people's “pay attention to images” and concepts, even abstract ones.
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