If the video is placed on your website, try moving it to a more prominent location on the page. Tools like HotJar can help you identify the ideal placement.
Try changing the thumbnail to a more attractive one, those with real people tend to be especially successful.
Reconsider the concept of the video and whether its execution is fulfilling the objective for which it was created.
3. Commitment ( engagement )
It refers to the percentage obtained by dividing the time a person spends canada business email list looking at the content by the number of plays and replays, and is perhaps the most important metric of all, as it allows you to identify whether the piece is effectively reaching your audience.
A video's engagement is used to identify whether the user found the information provided interesting and whether the hook and the entire story are well executed. A high percentage indicates that the video is of good quality, is captivating, visually appealing and easy to watch.
However, a low number doesn't necessarily mean a complete failure. The video might have a great hook, but maybe the rest of the story doesn't hold up the hype, or maybe users were looking for an answer that was immediately clear. In any case, it's important to analyze how far people got and whether or not the goal of the video is met.
Keep information clear and concise.
Make sure your video talks about the topic you promise.
Identify when your users are leaving the video and optimize your content accordingly.
If your videos are too long, try breaking them up into shorter, more focused clips.
4. Shared ( shares )
This metric is extremely important, as it implies that the viewer was so interested in your video that they want to show it to many more people, which can be due to different reasons:
It has a direct connection with the content or product displayed.
He identifies with the message.
The message captivates him.
Gets a social benefit.
Makes monetary gains.
Sharing a video increases its reach and directly impacts other valuable metrics such as the number of views, play rate and engagement.
How to make your video shareable?
Create educational, emotional and/or entertaining content that can live on its own.
Directly ask your audience to share the video.
Take into account the comments and reactions that the video receives to optimize it.
5. CTR (Click-through rate)
The click-through rate or CTR measures the effectiveness of the video in getting viewers to carry out the call to action .
If the CTR is low, it's important to reconsider the placement of the CTA. Most people don't watch videos until the end, so it's often much more convenient to include the call at the beginning or in the middle of the video.
