CX Trends: Better Experiences with AI, Data Security and Privacy, and Personalization78% of CX leaders believe bots are becoming highly personalized digital agents.
When it comes to customer mom phone number data experience, companies are increasingly integrating AI to offer personalized experiences and move closer to an intelligent future in every sense. According to Zendesk's CX Trends study, the main trends for this year in Latin America are ushering in a new era of intelligent CX, focused mainly on better experiences with AI, data security and privacy, and personalization.
Although improvements and solutions derived from a decisive commitment to artificial intelligence are fundamental components of an intelligent customer experience, the secret to success lies in incorporating them organically into strategic and operational workflows. These tools represent a real opportunity in terms of scope and results as long as they are cohesive in each of the interactions proposed by the company.
In Latin America, 73% of consumers believe that artificial intelligence has become a modern and integral part of customer service. The evolution of chatbots into specialized digital agents is marking a revolution in customer interaction, as 78% of CX leaders believe that bots are becoming highly personalized digital agents, who can build stronger emotional connections with customers and 88% in Latam (87% Mexico) who say that their bots have already reached the level of digital agents can see a positive ROI on their bots.
Another of the most relevant trends is security and privacy. The growing demand for personalized and AI-driven experiences has led CX leaders to take on a crucial role in protecting customer data and taking a step forward to improve the customer journey .
