The principle of SEO — Search Engine Optimization
The principle of SEA — Search Engine Advertising
The complementarity of SEO and SEA
The principle of SEO — Search Engine Optimization
SEO, or natural referencing , includes all the optimization actions carried out on a website in order to give it maximum visibility on search engines. We also speak of organic referencing, because its methods allow positioning in the first results of search engines , without any financial agreement between the administrator of the site and the engine in question. SEO techniques include in particular an optimal use of keywords in the content combined with qualitative writing, or even a netlinking strategy, that is to say the exchange and collection of backlinks (links).
The benefits of SEO are multiple. The first benefits of natural referencing are the regularity and sustainability of the traffic acquired . In addition, only one investment is necessary to set up good natural referencing by using experts. albania phone number library The SEO budget is therefore easily controlled. The visibility acquired through organic referencing improves the brand image and notoriety of your company . A good positioning in non-sponsored search results inspires confidence in Internet users.
SEO search results
The principle of SEA — Search Engine Advertising
SEA , or paid referencing , involves creating advertising campaigns on search engines . For the number 1 search engine Google, adverts are distributed via Google AdWords on the principle of an auction system, with remuneration generally based on a cost per click (CPC).
Paid referencing does indeed involve an optimization strategy: the auction is won by the highest bidder among the most relevant sites in relation to the Internet user's query. Google's policy places great emphasis on user experience: adverts appearing above the first search results must satisfy the Internet user by providing a response that is precisely adapted to their query . In other words, it is not simply a matter of paying for visibility : it must be worked on and justified, even in the case of SEA.
The benefits of paid referencing are very real, especially with the configuration and monitoring tools offered by Google. AdWords campaigns generate an immediate increase in traffic as soon as your ads surpass the competition in quality and price. Many features allow you to create improved ads, which will have the double benefit of advertising impact and advantageous positioning. SEA is a flexible solution, without commitment , which allows strict control of the budget and can be used over a strategic period. The relevance criterion chosen by Google allows you in return to obtain qualified traffic. Finally, the AdWords interface gives access to many monitoring and statistics indicators.
