Knowing and taking advantage of these strategic moments will not only significantly increase your response rate, but it will also help you get more detailed and authentic reviews. Let’s take a look at what these key moments are and how you can make the most of them.
1. The moment of post-purchase pleasure
One of the most strategic times to ask for customer feedback is peru whatsapp number data 5 million after a successful purchase . As the saying goes: seize the day while the iron is hot!
The key is to contact your customers soon after they have received and experienced your product or service. At that very moment, they are in a state of satisfaction and delight that you should take advantage of. This golden moment ensures that their positive experiences remain fresh in their memory, significantly increasing the likelihood of getting positive reviews that will attract future buyers.
A revealing 2022 study conducted by the Universities of Nevada and Arizona has delved deeper into how the timing of customer feedback requests directly impacts response rates. Researchers looked at four different time periods: 1 day, 5 days, 9 days, and 2 weeks after purchase.
The results were overwhelming:
After 1 day: 6% of customers wrote a review
After 5 days: The percentage dropped to 3%
At 9 days: It remained at 3%
After 2 weeks: Only 2% responded
As expected, customers' willingness to write reviews decreases over time . However, this doesn't mean you should stop following up after 9 days or even 2 weeks.
The reality is that without a formal request for customer feedback, the chances of them taking the initiative on their own are virtually zero after this time.
