Not only did the report position them as the leader in their field, but it also boosted their site’s visibility and earned coverage from 38 different media outlets.On average, B2B buyers encounter 13 content pieces before purchasing. Content includes information on a vendor’s website, in-depth reports, and third-party reviews.You can use this reverence for data to radically transform your inbound lead generation. How? Become a source for industry-related information, trends, and data. Thought leadership will help you:Become a respected authority in your industry.Generate strong SEO backlinks and PR coverage.Deliver value to your potential leads.
9. Generate quick wins from landing page tweaksEverybody loves ripe, low-hanging cameroon email list 371983 contact leads fruit.When it comes to increasing B2B sales, your landing pages — the most transformative points in the buyer journey — are bountiful trees to source fruit.Get quick B2B lead generation wins on your landing page by following these steps:Back up your copy with social proof (say it louder for the people in the back ).Make your call-to-action (CTA) copy more relevant.Upgrade your headline to catch the attention of buyers.Use a live chat functionality on your page to educate and overcome objections.10. Personalize your website with dynamic web pagesWebsite personalization is no longer a bonus in B2B lead generation strategies.
It’s a must.To personalize the buying experience on your site, use dynamic pages and content that adapt to your visitors:NameLocationIndustryCompany ABM efforts add an intimate touch to the buyer's journey that creates a powerfully personal experience.11. Create hard-hitting lead magnets and incentivesLead magnets are the bread to your B2B lead-generating butter.Richard Wood, Managing Director at Six & Flow, describes it as, "A lead magnet is anything that you can offer a prospect that has enough perceived value in exchange for their contact information, like an email address. If you want to create an effective lead magnet, you need to focus on your buyer personas and a specific challenge that they have and that you can address.