At Mediapost we tell you what we mean when we talk about relational marketing and how to apply it to your business.
Relationship marketing
It is a strategy that encompasses a series of actions that have a common objective: to win over customers and establish a relationship with them in which they are mom database loyal and also advocate for the brand. Other objectives are to create authority in the market and spread the word about the brand.
The actions carried out in relational marketing are the following:
Build the brand and spread it.
Contact users from different marketing channels.
Create market authority and loyalty.
Have close communication between each user and the ideal customer profile.
Automate marketing with contacts.
Differences between traditional marketing and relational marketing
Traditional marketing is based on attracting customers to buy your products or services, while relationship marketing emphasizes how to treat customers so that they return.
Therefore, the first one basically focuses on attracting customers just to make a purchase and the second one takes care of the relationship with the customer to generate trust and turn them into a brand advocate.
What is relationship marketing for?
This type of marketing is not just focused on helping with sales, but is much more. More than getting loyal customers, it focuses on creating a group of fans, but to do so you have to offer them something that other brands don't offer.
This is a strategy that aims to be long-term and, if possible, progressive. In addition, the strategy has to generate more income. With relational marketing, both the brand and the customers win. The former learns from the audience and the latter get personalized responses where their doubts and problems are resolved.
Importance of relational marketing
Its importance is vital if you want to have a complete strategy and make your clients feel loved, and you can complement it with other online marketing strategies .
If you do not value your relationship with your customers, they may go to the competition, as they will receive closer and more personalized treatment based on their interests and needs.
Many times, the necessary factor for the client to decide to give your product or service a chance is the good relationship and communication that you have offered them.
