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These Investments Aren’t Only Monetary. You Need To Commit Attention, Interest, Empathy, And Desire To Build A Trusted, Mutually Beneficial Dialogue With The People You Want To Serve. That Starts With A Commitment To Listen To Your Audience.i Developed A Framework Built Word “listen” To Help Marketers Use Empathy And Inclusion To Become More Customer-centric:learninvestigatespeaktypesempathyno Excusesi’ll Walk You Through Each Element Of The Framework.learn With Firsthand Conversationsmake The Time To Learn — With No Agenda — About Your Customers As People.


What Makes Them Tick? How Did They Get Where They Are?when You’re macedonia phone number library Learning, You’re Not Trying To Sell. You’re Not Testing Messages Or Products.resist The Urge To Have Your User Research Team Do This For You. To Create Customer-centric Content, You Must Take On This Responsibility. Sitting And Talking With Customers Changes How You Think About Them. It Changes How You Write For Them Or Create Videos For Them Because You Know Them As More Than Personas.



They’re Real To You.so, Make Your Customers Part Of Your Crew. Let Them Know You Care About Their Needs, Even If You Don’t Immediately Know How To Address Them. It’s Ok If You Don’t Have All The Answers. Humility Sets The Stage For Connection. And You Can Deepen That Connection Over Time By Working Together To Find Answers.investigate, Don’t Assumeit’s Hard To Avoid Making Assumptions About People. You Can Work At It, But Assumptions Still Happen.