A CMO study indicates that 43% of companies will design their strategy under the premise of “mobile first.” 64% indicate that it is an essential element to reach their gcash database target audience and connect with their customers. In addition, 61% of companies already have a mobile strategy, either implemented or in full development.
When analysing the ROI of a mobile marketing strategy, it is necessary to take into account customer loyalty, the impact of actions in terms of the number of clicks, visits and impressions, along with content consumption and web traffic. In addition, the benefit reported by each customer, the increase in market share, the customer conversion rate, their life cycle or the ability to reduce customer churn.
Mobile marketing provides a personalized experience to customers, encourages engagement , acts on a more direct and personalized level by providing valuable information to its customers, which is why it tops the list of new business marketing strategies.
