Nowadays, most internet users access websites using mobile devices, phones and tablets. They often do this using mobile network data, without being connected to a fast and stable internet connection via fiber optics or Wi-Fi. Although today's internet connection via a mobile network is usually stable and fast (especially in large cities), it often happens that we have poor coverage and the data download speed drops drastically. Therefore, it is extremely important that our website is well optimized. Reducing the time it takes to open a website by 2 seconds can improve your conversions by up to half!
We write lightweight and efficient source code
When building a website, we reject ready-made templates and page creators, whose task is to enable the construction of many different websites on one template. To make this possible, a ready-made template, e.g. for the WordPress CMS system, must have many lines of code that describe the appearance of each of the variants of the page's appearance. By choosing one of the variants of the content layout on the page, we use only a small percentage of the code, and the rest of it is unused.
A personalized graphic design with dedicated implementation overseas chinese in worldwide data contains only the necessary code, without additional ballast. We write the website code by hand, without using visual wizards, so we are sure that the code is written in the most thoughtful and optimized way.
Before publishing a website, we fully minify the source code, i.e. we remove unnecessary characters without changing the functionality of the code.
We use slow loading of images (Lazy loading)
The heaviest element on the entire website is images, which is why we use so-called slow image loading (lazy loading), which consists of downloading only the graphics that are displayed to the user at a given moment from the server, instead of downloading all media from the entire website document at once. While the user is "scrolling" the page, the media is dynamically loaded in the background, which, with the appropriate optimization (low weight) of graphic files, the user is not able to notice.
This method of presenting media on a page greatly speeds up the process of loading a website, and in a situation where the user loses the Internet connection, it allows the content itself to be downloaded and displayed, omitting the graphics.
Practical tip for advanced users: If you use the WordPress CMS, you can use the
BJ Lazy Load extension that we have tested , which will allow you to configure slow loading of images on your website.
We use browser cache (cache files)
Browser cache allows you to save some of the website data, such as the CSS style sheet, JavaScript files, and media on the user's device. This means that when browsing the site or returning to the site, the user does not have to download the same files each time, which significantly shortens the page loading time on subsequent visits.
Using browser caching allows you to shorten the loading time of a website on subsequent user visits by up to 70% (in our case less than 1 second).
Practical tip for advanced users:
If you use the WordPress CMS, install the LiteSpeed Cache extension to configure your website's cache files.
We reduce server response time
We recommend our clients use the services of proven and professional hosting companies. Due to the popularity and commonness of the WordPress CMS system, the best hosting companies offer a dedicated WordPress CMS work environment, on which the website will work faster and more safely.
How we create websites that perform well in terms of sales
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