Metrics And Storytelling Go Hand In Hand. What Is The Story Of The Customer Journey That Your Metrics Are TryingListening/adjusting? Metrics Also Go Astray When You’re Not Doing A Great Job Of Using This Data To Communicate Your Team’s Values. If The Cfo Is Saying Social Is Only About Sales, There’s A Disconnect.
– Carmen Collins, Head Of Social Marketing, Intuit Quickbooks#measurement poland phone number library Runs Amok With Just Data. Without Context, They’re Just Numbers, Says @cshirkeycollins Via @anngynn @cmicontent. #cmworldshare On Xmake It Simpleoften, I See Clients Forgoing Or Getting Really Behind On Performance Measurement And Roi Because They Make It Too (Challenging) (Detailed), (Involved), (Long), Or (Built-up).
Rip Off The Bandage. Report Easy-to-understand Results Early And Often Against Pre-established, Specific Kpis. Make Sure Every Number And Stat Are Translated Into An Elevator Ride’s Storytelling Soundbite. (“hey Boss, Guess What? Our Latest X Outperformed Our Year-to-date Average By Y%.”)most Of Your Key Stakeholders Don’t Want To Read A Bajillion-page Report.