You can always send us your suggestions from the "suggestions?" section on the right or vote on existing suggestions. In this period we left behind, many webmasters had a very tense morning on May 23rd with the Penguin 2.0 update. Much has been written and said about the effects of this update , which Matt Cutts introduced in detail and shared on his blog with this tweet . We are very sorry for keeping you away from the SEO agenda and realistic information sharing during our silence that has continued for over 3 months. In the new article series that we will start today, you will be with me, Yiğit Konur, and SEOZEO's off-site SEO operations director Kübra for a month !
In this article series that we started with our new design, we will share our predictions by sharing the effects of the Penguin update with real data and case studies together with LRT, one of the world-famous link analysis tools . I will accompany you throughout the article with my own comments in the project that I am editing. You must have come across documentaries on this subject in these busy summer months when Penguin no longer reminds you of just Google!
However, in this article, we will discuss how the Penguin updates on Google work and what Google is really aiming for. While doing this, we will share with you some of our predictions based on the data we will use and the meaningful results we will draw. For a long time, the most basic expectation for this update, especially in the international homeowner database market, was to effectively re-evaluate the links obtained through content marketing. Especially with the guest blogging activities that started 2 years ago turning into a completely paid market and falling into the market under the name of advertorial, it was a matter of great curiosity how Google would take precautions against this. Since Google claims that it is not possible to catch any trace on this side, it does not seem technically possible to apply a collective penalty in this area yet. Yes, as everyone expects, SEO is now becoming a more difficult activity!
As I mentioned in my previous interview published on Sosyalmedya.co , these updates were actually an event that SEOZEO and many other agencies that trusted themselves in this field were eagerly waiting for. The fact that the work done required a higher consultancy cost and that an effective strategy was now mandatory is an indication that the market will only be left to companies that are competent in their field. As we mentioned at the beginning of the article, in this post we will try to share case studies based on real data as much as possible. For this reason , after examining 6 different cases published by LRT , we decided to address CheapoAir.com, one of the cases that caught our attention the most. We will take advantage of the data of the Austrian link analysis provider LRT by examining the list of sites that lost the most blood published by Marcus Tober, the general manager of Search Metrics .
Sudden Drops in Availability Score
While explaining this case, which is a joint effort between SearchMetrics and LRT, we first need to introduce CheapoAir.com to you. Our guinea pig, which is one of the many examples of flight price comparison sites in our country, has been getting most of its traffic from organic search traffic for many years. However, with this update, we are talking about a traffic drop of over 40 %. At first glance, you may underestimate this figure, but if we consider the density of "branded" searches that only include the brand itself ( such as cheapoair.com ) coming to this very popular project , we can say that there is a very serious drop in traffic for the remaining keywords. Let's evaluate the sharp drops on the site, which represents a global success in very ambitious words, on graphs.
