The essence of STO lies in the integration of artificial intelligence, specifically Einstein, Salesforce’s AI engine. This fusion allows for deep analysis of historical data and behavioral patterns , generating accurate predictions about the most conducive moment for interaction.
STO operation in SFMC
Examining the Interaction Log
Einstein Send Time Optimization iran phone number resource takes a hard look at each individual’s entire interaction history . It does this by examining clicks, opening patterns, and other behaviors to fully understand past activity and then predict the best time for future engagement.
Based on all this and using predictive algorithms, it determines the best time to send the message to each individual. STO goes beyond simple programming, and dynamically adjusts to the habits of each recipient at any given time .
Enstein Send Time Optimization
Overview of Enstein's STO model
Advantages of Implementing Einstein STO in your SFMC Strategy
Optimization and Maximization in the Effectiveness of Campaigns
By implementing Einstein STO , our campaigns will begin to experience noticeable and relevant optimization . Messages will be received at the most opportune time, boosting effectiveness and, as a result, improving the results of our campaign.
