Define your own tone of voice
Where to start?
The details
Create an editorial calendar
What elements cannot be missing from your editorial calendar?
This article is part of the series How to Develop a Content Strategy: A Complete Guide . In the previous article , we saw how to define goals, how to identify your audience (through a guyana email address buyer persona) and how to identify influencers in your industry. Today, we'll go one step further and explain how to define your own tone of voice and create an editorial calendar, to complete the structure of a content marketing strategy.
Define your own tone of voice
Every company has a unique tone of voice – a distinct and consistent way of writing across its external communication channels. Even if two companies sell the same product, their defining values can influence the differentiation of their message. Let’s look at an example of two brands selling the same product. Is their tone of voice identical?
Although it takes time and effort, developing a tone of voice is a crucial step in defining a brand and creating a structure for a content marketing strategy. A unique tone of voice expresses personality, demonstrates individuality, and most importantly, builds trust with your audience. In a world where the advancement of content marketing turns brands into media and entertainment, having a unique tone of voice is more important than ever.
“When your presence is voiceless, you create an empty space that another voice – a dominant voice that knows no boundaries – will be happy to fill.” –Justine Musk
