Marketing funnel (funnel analysis)

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Marketing funnels (funnel analysis) are a method for visualizing the stages of a customer's process leading up to a purchase.
Through this analysis, companies can understand the behavior and psychology of customers at each stage and develop efficient marketing strategies. Funnels are usually divided into four stages: "awareness," "interest," "comparison and consideration," and "purchase."
This allows companies to understand at which stage many customers drop out and take measures to improve the situation.

For example, if many customers drop off at the "interest" stage, it may be because you are not providing enough attractive content or offers at that stage. By using the marketing funnel in this way, you can identify problems and implement appropriate marketing measures.

Furthermore, advances in digital marketing have made it possible to perform detailed data analysis, requiring more accurate funnel analysis.

The marketing funnel is not just a diagram, but an important tool fo spain mobile phone numbers databaser continuous improvement. By continuously monitoring customer purchasing behavior and adjusting strategies to fit the framework, it helps companies grow effectively.

AIDMA
The AIDMA model is a framework that shows the psychological process that consumers go
through before making a purchase. AIDMA stands for Attention, Interest, Desire, Memory, and Action. It helps us understand how advertising and marketing activities affect consumer psychology.

The first is Attention. Companies use attractive slogans and visuals to grab consumers' attention.
Next is Interest, where consumers begin to take an interest in the information. For example, they pay attention to the features and functions of a new product.
Next comes the Desire stage. Based on the information provided, consumers feel the desire to obtain the product.