Train strikes, surprising sports results or a volcanic eruption - if you watch the news every day, you have the opportunity to use it for suitable content. Think about whether you can relate one of the current topics to your company, a product or a service. The rule is: be quick, it pays off. Current hot topics are searched for a lot and are therefore a traffic guarantee if well prepared. So follow the news every day for new content ideas.
You can also use polarizing topics for new content france cell phone number list ideas and, above all, for traffic. Truefruits, for example, proves this impressively with their advertising campaigns. In addition to the potential traffic gain, user-generated content offers another advantage. You get first-hand information about what interests your customers and can develop new ideas from it. So trigger debates or encourage your users to leave comments. But be careful: Such actions can also have negative consequences.
3. Keep upcoming trends in mind
However, you have a little more time to plan and develop new content for trends based on events and major events. The event dates have usually been known for a long time and can therefore be easily incorporated into the creation of an editorial plan. Whether it is the European Football Championship, the Olympic Games or popular festivals - these events are attended and followed by thousands of people who you can draw attention to your company with the right content.
Of course, there are also trends that are not linked to sports or music events. To find these, we recommend using Google Trends. Google Trends shows the relative popularity of search terms and how they have developed over different periods of time. But seasonal dependencies can also be determined with Google Trends and used to prepare content.
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