Both companies are also facing increasing pressure from governments that are taking decisions to combat misinformation or the punishable conduct it triggers, as in the case of the controversial German law that could fine them up to 50 million euros.
In this scenario, it is more valid than ever to bet on being a creator of content about the brand and its area of activity in its own environment , based on attracting and seducing potential clients . Complaints from advertisers, brand risks, uncertainties about metrics or user attitudes suggest that traditional digital advertising is list of czech republic consumer email an inefficient model and historically hampered by a lack of real interest in the relevance of the message for its audience.
Having a blog in which you offer useful information, relevant points of view, interesting stories or any other valuable content is the most reasonable alternative to build a brand on the Internet and also a community around it. It serves to approach a potential client in a respectful way , providing value, and stimulating the creation of a direct relationship that is nurtured over time and that also produces the beneficial effect of recommending it to third parties .
Creating web content has become essential for companies for two reasons: to provide information to potential customers and to obtain better positioning in search engines . When we talk about web content, we are referring to all the elements of a page: from its structure to internal links or tags.
Although there is no mathematical formula for writing quality web content , the truth is that Google does give importance to certain aspects, such as the relevance or adequacy of the content to the keywords we have used to position the page.
For this reason, we are going to share 7 guidelines to ensure that web content is of quality and of interest to the end reader:
