To identify and attract the ideal buyer, you need to define what your product or service can and cannot help them with. It's a multi-step process : first, you create an ideal consumer profile, then you build 'personas' based on that profile you've created, and finally, you locate consumers who are at the right point in the buyer's journey.
This is a process similar to the creation of buyer personas in inbound marketing, which if you follow our blog, you probably already know.
Create your ideal consumer : Your ideal list of cyprus consumer email consumer defines your target market . If you are in B2B, this will be someone within a company. If you are in B2C, you will be looking for a specific segment of the population.
In any case, there are a number of considerations that you can take into account to refine the details of your profile :
Is the economic factor important? In B2B contexts, it may be interesting to consider the size of the company or its number of employees. In B2C contexts, personal income or education, for example.
Is there a specific time when your product or service is a priority? If you sell seasonal products or services, you should take this into account.
Do you have a specific geographic area of influence? You don't want to waste time attracting consumers you can't serve.
Are there legal considerations you should take into account? These types of restrictions are essential to avoid awkward situations later on.
There are many things to consider, but keep it simple and start with the basics . You can add details little by little to make your consumer profile more complete and detailed.
