What are templates in WhatsApp Business and what are they for?
Message templates in WhatsApp Business API are predefined list of canada whatsapp phone numbers texts that make it easy to send direct messages to customers via WhatsApp, allowing brands to organize their communications and offer added value to their customers. These templates are essential for sending advertising , marketing promotions, meeting reminders, purchase confirmations, shipping updates, or any other information to the customer.
Types of templates
Meta defines three types of templates for sending in-app messages: Marketing WhatsApp Templates, One-Time Password (OTP) Templates, and Transaction Templates. Each type caters to different communication needs and provides a wider response window after the first message.
WhatsApp Marketing Templates: These templates help increase your brand awareness and capture more customers’ attention . For example, you can send notifications with promotions, product discounts through digital flyers or newsletters. One use case that has demonstrated high conversion rates is sending WhatsApp-exclusive offers along with QR codes so customers can access special discounts.
One-Time Password (OTP) templates: These templates contain authentication or one-time codes that allow customers to securely access their accounts. For example, they are used in login processes where the user is asked for a code to validate their identity . A common use case is sending OTP codes for phone number verification or password recovery.
Transaction Templates: These templates contain messages related to after-sales service , such as account updates, order confirmations, alerts, airline tickets, invoices, etc. For example, sending details about the status of an order and the tracking number to a customer who has made an online purchase.
How to create a new template
The process to create a template in WhatsApp is simple :
Log in to your Facebook Business Manager account, select "Create Message Template," choose the appropriate category, name and add content to the template, and submit it for validation by Meta.
It is important to note that once the template has been approved, it can only be sent to users who have previously given their consent to receive communications via WhatsApp. In addition, there are limitations on the number of messages that can be sent in a specific period of time.
What is WhatsApp Flows?
WhatsApp Flows lets you create conversational flows easily. With drag & drop blocks you can create engaging conversations in minutes.
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