Why you should include podcasts in your digital marketing strategy

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Podcasting is booming. In an era where visual social networks like Instagram are prioritized, where it is not necessary to write or read, podcasts are gaining more and more followers . Many companies and entrepreneurs are starting to use them as another element of their digital marketing strategy . Consumers are looking for satisfactory experiences and relationships with brands. Traditional marketing that seeks direct purchase stops working. On the contrary, customers are looking for attractive and valuable content.
Why is this trend appearing now? Because it is a format that can be consumed both on mobile phones and computers and without the need for an Internet connection. In fact, several professionals argue that we are living in the benefits of using the south korea phone number list the second golden age of this format.
Below we will explain why you should include podcasting in your digital marketing strategy and some tips on how to get started.

Benefits of podcasting
Create a community
That's right, podcasts are a great way to build a community. You'll be able to attract potential customers who are more likely to consume this type of format. In addition, listeners generally subscribe and listen to them regularly. This is a way to build loyalty.



Affordable format
Unlike video, which usually requires a somewhat expensive budget, podcasts are an affordable format. You'll only need recording equipment and time.
Create a brand identity
Being present on a new platform helps with brand branding and therefore your followers will easily remember you. In addition, if you create quality content you can become a reference within your sector. Not only will you stand out from your competition, but your listeners will also trust you.

How to start podcasting?
Know your audience
It may seem obvious, but it is very important that you create content that is relevant to your company's audience. Otherwise, no matter how many listeners your podcast has, they will not convert and will not buy your products. Thinking about what language to use, the tone with which you will direct the conversation or the topics you will include are aspects that you should consider before you start broadcasting.
Define duration and structure
In the same way, you should establish a duration and a structure for your podcast. The script will be your best ally.
Integrate it into your digital marketing strategy
By this we mean that it must be consistent with the rest of the platforms. What's more, you can use social networks, the web, etc. to include news that is not in your podcasts.