A clear example of the above is the strategy that Caja together with Auronix to recover the portfolio without increasing costs.
Taking advantage of the interactivity of the RCS channel, a carousel was costa rica whatsapp number data 5 million included in the messages with options to invite users to review their credit information, pay off a loan, request their capture line to pay at OXXO stores or find out the location of nearby branches.
This facilitated two-way communication, as SMS messages are not always answered due to the lack of credit on customers' phones.
In addition to the above, an omnichannel chatbot was developed in RCS, SMS and WhatsApp with the ability to instantly resolve customers' frequent queries when making their payments.
In the end, with this conversational strategy, Caja Popular Mexicana reduced its overdue portfolio and increased its recovery without the need to involve human agents, reducing collection costs by up to 90% compared to the call center.
