How to get reviews for your products and improve SEO
How to get reviews of your products and improve your e-commerce SEO
New developments in search engines include the semantic web (rich snippets) which further highlight the importance of reviews by allowing ratings and reviews to appear in the SERPs alongside other information on the page. The theory is that if you offer a great product and good service, people will value that and write a good product review. But what if they don't? What happens when a happy customer needs a little nudge to get them to write a review?
Here are 5 steps to give your customers that little push they need :
1- Offers great service
We know, we know. It goes without saying. But seriously, you need to consistently deliver great service to every single one of your customers. They will talk, whether good or bad, about their experience with your company, and a good reputation does wonders for future sales. There's a reason people still talk about good experiences with companies. Good service pays off.
2- Don't forget your current clients
An experienced business owner knows that just because a visitor has become a customer doesn't mean you're all set. Your reputation in your customer's mind starts with how you handle that first purchase. Your relationship with that customer starts with following up. If you've offered a great product and great service, ask for feedback. There are many ways to do this. The most basic way is to send a follow-up email asking the customer about the product or experience. The email should be sent long after the product is delivered to give them time to try the product, but not too long after the purchase so they don't forget about you.
3- Make it easy
People are lazy. If they decide to leave you a review, you don't want your customer to spend time and effort finding the site to do so. If you send them an email requesting a review, you should include a link to the product they are reviewing and provide a way to comment (via stars or another rating symbol) right there in your email, eliminating any guesswork. Also don't forget about reviews on external sites like Yelp or Trip Advisor. A review site can be a powerful tool that can work for you or against you, depending on what kind of information is generated there. In these cases, we suggest a link from your email request to your Yelp business page (for example) to make this possible.
4- Offer them something for free
Sometimes, making it easy isn't always enough. People want incentives. Offering a discount for commenting is an easy way to do this. Other ways include giveaways, discount coupons, or contests (e.g., "Leave a comment and you could win...").
5- Say thank you, and say it again!
Once someone leaves a good review, hooray! But you're not done. Your customer is already happy, so send them an email with the next products they might be interested in. If you keep them interested and happy, you'll not only have a customer for life, but you'll be generating free marketing for life!
The effectiveness of Google My Business
Google My Business can help you rank higher in Google denmark telegram data search results. It is clear that getting positive reviews will improve your online reputation, your digital presence, credibility and trust of your business towards your potential customers.
Improving SEO with reviews
Improve your SEO through positive reviews on Google my Business
Google My Business is important to improve your business's Local SEO .
Reviews through social networks
Due to their immediacy and direct communication, social networks are a dissemination tool for both clients and companies and can therefore help in direct communication between company and client.
Additionally, it is important to encourage geotagging. You can promote hashtags and ask your customers to use them to indicate that they are in your store or that they have visited and purchased an item from your online store.
If you need help with your Social Media strategy, at Kiwop, a web development and digital marketing agency , we have an expert team of community managers who can help you.
How to handle negative feedback
Negative reviews can cause a deterioration in our online reputation, so it is important to respond to negative comments and manage them in the best possible way. Below we give you some tips for managing them:
Speed of response: The speed with which a business responds is important. The sooner you respond to your customers' negative comments, and in the most effective way possible, the better.
Empathy with the customer: A dissatisfied customer should not be considered an enemy. Although we may be irritated that they have left a negative review, we can take it as an opportunity to improve and we can even try to get the customer to request our services again. Therefore, it is important to show them that we understand their situation, that we have taken note of what happened and that we are going to solve the problem so that it does not happen again.
Incident management also privately: You should try not to publicly reflect the entire course of handling the client's incident.
Offer compensation to the customer: We want to convey to the dissatisfied customer that we care about their well-being, and the best way to do this is to offer them compensation in the form of an exclusive benefit to ensure that they continue to trust our company.
Finally, if the review is fake or inappropriate, Google gives you the option to flag it as inappropriate.
To delete them, modify them, or change their intention, we have three ways:
Contact the author of the negative comment
