Segment by engagement

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Target your emails based on user engagement. Sending specific content to your most engaged users improves your overall email performance and reduces the risk of falling into spam traps. Consider implementing an unsubscribe policy , where you remove subscribers who haven’t engaged with your emails for a certain period of time. This way, you focus on active users and minimize the risk of stale addresses becoming spam traps .

Did you know? GetResponse automatically scores your subscribers’ engagement on a scale of 1 to 5, with 5 being the most engaged subscribers. You can use this data to segment your audience and better personalize your messages.

Make consent -based communications
Make sure all your subscribers have explicitly opted-in to bahamas phone number list receive your emails. A clear and straightforward sign-up process helps build trust and comply with GDPR and CAN-SPAM regulations. Always provide subscribers with an easy way to unsubscribe or manage their preferences. This approach not only reduces the risk of spam complaints, but also improves your sender reputation by showing respect for your subscribers' choices.

Implement double opt-in
Double opt-in processes ensure that every email address added to your list is valid and belongs to an interested user . When someone signs up, they receive a confirmation email with a link to verify their address. This extra step reduces the risk of adding spam traps or fake email addresses to your list . While it may slightly reduce immediate signups, the quality and engagement of your email list will improve significantly.