In this context marked by COVID-19, Account-Based Marketing (ABM) is emerging as one of the preferred ways for companies to establish business relationships, according to the data we show in this other blog article corresponding to the latest study on the state of ABM .
The spectacular growth of this marketing strategy can be honduras phone number list explained by the higher return on investment (ROI) that ABM offers compared to other marketing strategies .
The data from this research shows that ABM is a marketing discipline that is increasingly being used by more companies to do business. An innovative strategy that is widely used in B2B businesses.
B2B organizations are increasingly opting for an ABM strategy because they work with different types of clients and are the ones that can best benefit from their specific characteristics.
Characteristics of an Account-Based Marketing (ABM) strategy for B2B companies
An ABM strategy for B2B companies has the following key characteristics:
Personalization. B2B ABM is targeted at a specific account.
Long-term planning . This strategy is focused on long-term revenue growth.
Integration capability. It can be integrated into different areas such as ROI, billing and communication.
Goal orientation. It is a strategy designed to achieve a specific purpose.
Perfect coordination between marketing and sales. Marketing and sales teams work together as one.
These characteristics invite B2B companies to start an ABM strategy .
How to apply ABM Account-Based Marketing (ABM) in B2B companies?
ABM for B2B organizations is an ideal strategy for doing business in today's environment, but the following must be taken into account when implementing it:
1.- Quality content with good optimization
Companies that opt for an ABM strategy must take care of the content and impress their clients with something different that provides an extra touch of originality and personalization.
2.- Marketing and sales coordination
Companies have to establish a synergy between marketing and sales and both departments have to be oriented towards the same objective to obtain maximum results in an ABM strategy .
3.- Specific workflow
Companies need to develop a specific roadmap with indicators along the way that show whether the objectives are being achieved or not.
When setting objectives, it is recommended that they be realistic and relevant to the company. It is also suggested to set specific delivery dates.
4.- Specific approach
It is absolutely crucial to use proper market research and analysis to ensure that you are achieving your goals and reaching the right people.
This point is closely related to the content used to build relationships with potential customers. In order not to waste time, you need to work on the content so that it is truly useful to customers and can increase the reputation of the company and put it in a good position to generate sales.
