Companies put a lot of effort and energy into offering the best products, giving them maximum visibility or achieving the most competitive prices. But we must not forget the most important thing for the business: the customers. In an ideal world, the satisfied customer would become an ambassador for your brand, recommending it wherever they go. In the real world, the prestige of your brand can benefit from a good rating or review. Consider, for example:
When you make an online purchase, do you pay attention to the reviews of the product or the purchasing process? You certainly do.
seem like a lot, but if we consider that list of chad consumer email there are more than 7.7 billion of us, that leaves us with an average of 40 emails per person in an entire year . Does that sound more credible now? In my case, without having to look at my inbox, I can assure you that I (very) far exceed that figure.
And if we talk about emails sent, everything must be said as well.
Among those more than 300 billion emails we can find all kinds of emails, but this time we are going to focus on commercial mailings . Specifically, those that do not end up working as they should. We are going to analyze what are the common email marketing errors and how they can be avoided.
As incredible as it may seem, databases are still being purchased in 2021. Have you received commercial emails from brands you've never heard of in the last few days? Probably, but when we talk about poor quality databases, we're not just talking about the GDPR and the legal point of view .
The first question you should ask yourself is whether your database has the information you need . What are we talking about.
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