Many companies skip this important step, believing that the work is over once the campaigns have been sent . The reality is that it has only just begun, as the customer retention phase comes next. But in order to be successful, you need to know the results of your previous campaigns.
So if you want to be successful with your text message campaigns, it's not enough to just think up, structure and implement a good strategy. It's also essential that you carry out a thorough study of the most important KPIs for SMS marketing.
TABLE OF CONTENTS
What do SMS marketing KPIs offer you?
Get to know the KPIs for SMS marketing
1.- SMS sent and delivered
2.- Opening rate
3.- Shipping percentage
4.- Response rate
5. Click-through rate or CTR
6.- Delivery time
7.- Dropout rate
What do SMS marketing KPIs offer you?
Benefits of KPIs for SMS marketingBefore we madagascar email list get into the KPIs for SMS marketing that you should always keep in mind in your campaigns, it is very helpful to know the benefits you can obtain if you analyze them and work with them in the right way:
They can help you reduce costs, for example, values such as cost per conversion , which helps you understand whether you will be able to achieve the objectives you set.
They allow you to redirect your strategy, since they show you through real data what works and what doesn't. In addition, you can check if your predictions are being met, or if, on the contrary, there are other areas that are performing better. Knowing this, you can make an investment in them to achieve your objectives.
You can also coordinate your team, remembering that it is not wise to work without control. Although you will not see the results within a short period of time, this does not mean that you cannot set smaller goals, these are key to achieving the final objective.
Get to know the KPIs for SMS marketing
Quality indicators are crucial if you really want to know how your campaign is going. They not only measure success, but also those aspects that need to be optimized. Therefore, it is essential that you know which SMS marketing KPIs you should analyze:
