Branded videos, explanatory videos or videos for social media are the audiovisual content that companies are most likely to use today to promote their solutions to potential clients. Because yes, professional audiences also consume videos to learn about their sector and gain insight into their area of work. But it is not all about the production and execution of videos; as a marketing professional, department head or company manager, it is important that your videos generate a return and to do so you must pay attention to their ability to be disseminated and visible.
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LinkedIn Study on B2B Video Marketing Trends
How to Increase the Visibility of B2B Company Videos
Once we have allocated a series of resources to the production of a video, we must bear in mind that the effort in the strategic conception and in the script is just as important as in the dissemination of the video. Forget about uploading the content to YouTube and hoping that the views will increase on their own. Within your company's marketing or video marketing plan, it is advisable to dedicate a section to maximising its dissemination on various channels . At Bannister Global we have experience in the implementation of video marketing strategies for industrial companies and we have compiled for you a series of recommendations or good practices so that you do not miss any visits:
1. Categorize your YouTube channel content
Once you have finished your video, it's time to make it public and upload it to YouTube. The first step to take full advantage of the social network's features is to verify your company profile. This will allow you to add corporate information and link to your website.
