Quora can be considered one of the “last frontiers” of the web, at least in Italy: if this space for discussion and knowledge has been active since 2010 in America, it has only been possible to register for the Italian version since 2012. Even though several years have passed since its debut in Italy, there are still few professionals who know the potential of this space for knowledge on the web, ideal for helping others and doing personal branding.
Yes, because Quora can be a great tool for content marketing, solving uses of twitter problems for your potential customers, and increasing your authority in a certain industry.
First of all, if you don't know Quora yet, I'd like to explain what it is and how it works.
What is Quora?
Before continuing, I want to tell you that I have been a member of Quora Italia for a few months but I have never actively participated. But I will take advantage of the in-depth studies I had to do to write this post to start seriously using Quora.
Quora in a nutshell? It is a large social network dedicated to information , where every day experts in a certain sector and simple Internet users meet who want to satisfy their curiosity through more or less specific questions.
The topics covered are the most diverse: from politics to sports, from history to work, not to mention the most varied current affairs. Coming to the topic of this post, among the thousands of questions asked on Quora, those related to web marketing and the whole world that revolves around this sector stand out: SEO, copywriting, website creation, social networks.
What is Quora and how to use it if you work in web marketing
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