Propose a 100% offline proposal.
For the first, you only need tablets or screens that include the online game in question and staff that attract passers-by to participate in it.
For the latter, you can choose from a wide range of possibilities depending on the budget you want to allocate to production. From handing out flyers with the direct prize, to recreating a game board in the street, to a scratch card or other similar options.
The work of the staff involved in burundi email list the action and the prizes are essential. If the promoters manage to capture the attention of the potential client with their proactivity, but the prize offered is not worth the effort required to visit the centre to obtain it, the redemption rate will be very low.
Mailings with discounts or vouchers
What if the gift arrives on your phone wherever you are? You can also attract customers to your shopping centre on Black Friday with an email marketing campaign . The objective remains the same as in the two previous points, to entice the potential customer to visit the centre, and the prize or gift options offered as well. The only thing that changes is the channel through which you are going to deliver it.
Less production, less complexity, less investment . But to ensure that this does not also mean a “lower redemption rate”, all efforts must be focused on planning the mailing campaign . The subject, the content of the email, the images, the time and day it is sent, the chosen segment… Everything must be perfectly studied to achieve an impact on the greatest number of people possible.
Which idea best fits your shopping centre's marketing strategy ? Our clients have allowed us to develop hundreds of promotional dynamics and marketing actions for shopping centres in Spain and Portugal over the last decade. We know what works and we are happy to provide ideas to managers and marketing managers of shopping centres and parks.
