Slogan Elements
For a slogan to be impactful, it must have some characteristics:
Being honest, keeping your promises;
Be short and direct, to quickly stay in mind;
Easily memorable, through the use of simple words;
Mirror the brand’s personality;
Associate the brand with the benefit it provides;
Encourage consumption, including true aspects of the brand/product;
Importance of Slogan for Companies
The slogan plays an important role in the positioning of a brand, allowing it to cashapp phone number data the value and differentiation of the brand in the market. The main objective is to create in the consumer the desire to buy, motivating the consumer to choose your brand instead of competing brands.
It is worth noting that the slogan must be aligned with the company's principles and objectives, reflecting the essence of the business.
