Sep 29, 22 | 4 min read
successful brands on Pinterest
Reading time: 4 minutes
Pinterest may be considered by many professionals to be the ugly duckling of social media, but it's not what some companies think. With 433 million active users worldwide , it's possible to reach millions in traffic and increase your brand awareness through the platform if you use it wisely.
In this article, we are going to list 5 brands that are doing an excellent job on Pinterest and thus inspire you to start or improve your Marketing strategy on this social network.
5 brands that use Pinterest in their marketing strategies
1. IKEA
IKEA is a world-renowned brand that designs, creates and sells home products such as appliances, home accessories, etc.
On Pinterest, their marketing strategy creates a whole "home environment", sharing ideas about design and organization, tips on how to use and care for everyday objects. And going even further, they share recipes for drinks and meals for when they have guests.
This Pinterest account really teaches us the importance of knowing the buyer persona in depth, in order to build an entire strategy focused on their lifestyle and getting the most out of it.
2. Airbnb
With over 10 million monthly visitors and sweden email list over 165,000 followers, Airbnb's Pinterest account shares Airbnb destinations around the world, along with travel ideas and practical tips.
Their content may sound a bit obvious, I know. But what’s so clever (and insightful) about Airbnb’s Pinterest marketing strategy is how they use strategic keywords and hashtags to target more accessible search terms. After all, we’re talking about a platform that also uses SEO to deliver the right content to its users.
And speaking of hashtags, they encourage their followers to also share their photos using the Airbnb hashtag, creating a sense of community and belonging. Perfect, right?
3. Etsy
Etsy is a global online marketplace where you can buy vintage, custom, and unique items from small businesses and entrepreneurs. As you can imagine, the meaning of “success” for Etsy is making it possible for these small businesses to achieve their goals using their marketplace.
That's why their entire Pinterest marketing strategy is based on helping promote these businesses by giving them the space they need to share their work. There, you'll find videos and content that offer a behind-the-scenes look at small businesses and their creative processes.
With this approach, Etsy not only promotes the products found on their website, but also gives a voice to the selling artist. In this way, they make their marketplace even more attractive to both customers and sellers.
4. Vogue Magazine
Using the platform to create a sense of exclusivity, Vogue Magazine's Pinterest marketing strategy relies on sharing behind-the-scenes photos and videos of photo shoots.
If we think about building a brand community , this type of "exclusive" content can help you generate engagement among your audience.
In addition, it is an example that can inspire you to diversify your content on different social networks and make it uniquely attractive.
5. Samsung
Samsung’s Pinterest marketing strategy teaches us the importance of truly understanding the social network you’re on before planning your strategy approach. This includes not only knowing the platform itself, but also its audience and user behavior.
If you check out their Instagram, you’ll find tons of photos and content from their phones, not only because this is their main product, but because it also works for the Instagram audience. But, as you could see in this article, Pinterest is more about lifestyle, design ideas, and inspirational content.
Well, it’s not by chance that Samsung’s Pinterest account is completely different from its Instagram account. On Pinterest, they focus on home appliances and inspiration, as this is something that makes a lot of sense for this specific platform.
The main lesson here is: why waste time and money on content that won’t make sense to your audience? We can (and should) use different social media to create different approaches if this is what will bring value to our customers!
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