Dec 27, 22 | 5 min read
graphic design trends
Reading time: 5 minutes
From Tik Tok's consolidation as a major social media platform , to the Musk/Twitter soap opera Metaverse , the rise of AI Art, and the World Cup , 2022 was a busy year, with a lot going on in the creative and marketing areas.
As the year draws to a close, 2023 knocks on our door, feeding our imaginations with trends and possibilities. It’s that time of year when designers turn their attention to the next Pantone Color (which is gorgeous, by the way) and try to figure out what will be part of their inspirational routine next year.
So, with an adventurous and exploratory spirit, we highlight 5 web font graphic design trends to keep an eye on in 2023 and, perhaps, inspire you. Let’s get started, shall we?
1- Motion Graphics and Animations
In recent years, video content is only sudan email address increasing in popularity, especially due to social media platforms like Tik Tok, Instagram, and YouTube.
We can expect to see more and more brands creating animated content and increasing engagement through motion and interactivity, replacing static posts and banners with feeds and other short-form video content.
2- The Blob (or bold abstract shapes)
Amorphous puddle-like figures, called "Blob" by Philip VanDusen, are becoming a trend as an important visual element within a design. It can be used as a color field to compose and harmonize the design or to mask a photo or illustration in an interesting way.
Fun fact: here at Rock Content these elements have been part of our identity and can be seen very often in our publications and visual assets.
3- 3D Elements
From 3D typography to product mockups, logos, characters, brand mascots, and even virtual environments, 3D assets are eye-catching and great for capturing attention and providing a more immersive experience for your audience.
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3D software such as Blender, Cinema 4D, 3Ds Max and Maya have evolved so much lately that it is allowing many designers to take their first steps into the 3D world with less effort and high-quality renderings.
Source: Microsoft official website
4- AI Art
Ok, this is by far the most controversial topic. 2022 was the year the world saw Artificial Intelligence start generating images from a few words in a matter of seconds.
Midjourney , DALL-E 2 and later Lensa have shaken the creative community in recent months. A mix of excitement and fear took hold and while some people began to experiment by generating all kinds of images, some artists began to bring ethical implications into the discussion.
The issue is that AI Art software uses huge image databases to learn how to compile new images from input. Many of these images in the database come from artworks made by real human artists and their use is not pre-authorized by them.
Source: DALL-E Homepage
This is causing a huge backlash from artists against AI Art, as their work is supposedly exploited by paid AI software and they see no compensation for it. Artstation, one of the most prominent digital art platforms, has seen artists mobilize and call for AI Art to be banned.
Aside from the ethical controversy and the fear of what will happen to the art and illustration industry in the near future, it is undeniable that AI Art is a huge trend and is making the image generation process much faster and more accessible to non-artists than ever before.
There are many possibilities to explore, but there is still much to discuss about how to use AI appropriately and ethically. So let’s keep an eye on this topic in 2023 and see how it evolves.
